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Mayo Clinic Innovation Exchange
Droga5: Marketing Planning 101 for Healthcare Startups
This session will provide an introduction to marketing planning for early stage biotech and healthcare related startup companies. The presentation will cover: defining your customer, understanding how to market to them, and developing a plan to execute against key performance indicators. Droga5 is an award-winning creative agency with offices in London and New York, and part of Accenture Interactive.

Note: **This event requires advance registration and is exclusively for Innovation Exchange members and Mayo Clinic employees.**

Aug 19, 2020 05:00 PM in Eastern Time (US and Canada)

Mayo Clinic Innovation Exchange
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Speakers

Enslow Kable
Managing Director @Droga 5, Part of Accenture Interactive
Enslow Kable leads the Marketing Strategy offering and focuses her efforts on integrated marketing strategy and planning. Prior to joining Accenture, Enslow spent over 15 years in multi-channel strategy and marketing. Enslow works at the intersection of brand, digital, and media strategy connecting big ideas to communication architectures resulting in positive business outcomes. Throughout her career, Enslow lead the strategy for significant multi-channel marketing engagements with clients in consumer brands, telecommunications, government and travel.
Daniel Fuerst
Senior Manager @Droga5, Part of Accenture Interactive
Daniel Fuerst is a senior manager in Accenture’s Marketing Transformation practice. With deep Life Science commercial expertise, Daniel guides clients in the areas of customer experience design, innovation and marketing strategy. He leverages traditional and new channels to create valuable, end-to-end relationships with HCPs and patients / caregivers. Daniel also brings patient and reimbursement services expertise to his clients. His approach to strategy and innovation is rooted in his background in operations. He applies a real-world execution lens to engagements that helps to identify real-world solutions for human problems.
Jennifer Stearns
Senior Manager @Droga5, Part of Accenture Interactive
Jennifer Stearns is a Sr. Manager in Accenture Interactive with 20+ years of experience driving measurable revenue growth through integrated marketing and sales strategies. Jennifer specializes in developing effective data driven multi-channel strategies and solutions for large scale companies, and focuses across industries from consumer health, pharma, retail, consumer goods, and B2B industrial and technology clients. She has extensive experience implementing and integrating technology enablers, operational processes, and data analytics required to support end-to-end multi-channel strategies that drive revenue growth in the sales channels.